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MARKETING PLATFORM

FOR MERCHANTS

Project Category:  

Company Type:

Development / Marketing

Start Up

Project Scope:  

Potential Revenue:

Concept to Reality

$100+ million potential

Data Management System (DMS) with Busine
THE BACKGROUND

While creating the coupon app for consumers, we developed a backend Merchant Portal for merchants to manage their coupons.

 

Merchants loved the detailed reports that provided insights into the effectiveness of each of their coupons. They also really liked having the control the Merchant Portal gave them to manage their coupons and locations as desired. Several merchants desired to have additional features added to the Merchant Portal.

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We set out to develop a suite of Premium Features that could be included in the Merchant Portal and create an additional revenue stream for the company.  

THE PROBLEM

Most small to mid-size merchants are experts at making and delivering their products and services. However, they typically lack marketing knowledge and experience--and can't afford to hire a full-time marketer. 

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As a result, merchants will often pay for various marketing products and services from different vendors. However, the results are often less than desired since:

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  1. The products are purchased--but not effectively implemented or utilized

  2. The products are from various companies--and require learning multiple programs

  3. Purchasing products from separate companies doesn't allow for bulk discounts 

THE SOLUTION

After getting feedback from merchants, asking what services they use or wish they had, and researching the industry to determine best marketing tools and practices for merchants--we determined there would six initial Premium Features that could seamlessly be added to the Merchant Portal, including:
 

  1. Geo Alerts – enables merchants to send push notification reminders to potential customers when they are in close proximity to their location
     

  2. Loyalty Rewards – enables merchants to track and reward their customers once they have redeemed the desired number of coupons
     

  3. New Coupon Alerts – enables merchants to alert their customers about new or time-sensitive coupons
     

  4. Customer Surveys – enables merchants to receive direct feedback from their customers in a timely and efficient manner
     

  5. Ratings & Reviews – enables merchants to improve their online ratings and customer reviews on the websites most important to their business
     

  6. Referral Program – enables merchants to generate referrals from their satisfied customers and reward them for their efforts

 

Once identified, we designed the necessary UX/UI, then developed the frontend and backend components to make it a reality. 

THE RESULT

Implementing these new Premium Features not only added an entirely new revenue stream for the company--but the company ended up changing their entire business model as a result. The new business model is expected to provide potential revenues in excess of $100 million per year.

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